Fable is an immersive journaling app for everyone, making you the hero in your own life story by turning your journal entries into epic adventures! It’s built on seven years of research and experimentation, with nine patents along the way.
Our kickstarter builds on our early beta to make your journal come alive and launch Fable to the world:
- Immerse yourself in Story Worlds from Winnie the Pooh to the Cthulhu Mythos (and many more to come) that translate your everyday experience into the stories you love.
- Transform ordinary locations into story-significant waypoints.
- Convert everyday items into powerful story artifacts.
- Bridge analog and digital journaling with exclusive geocache cards, stickers, and a physical journal.
- Create and share your own universes with the Story World Editor.
It’s more than journaling—it’s an immersive storytelling experience that blends fiction and reality.
Chapter Quests
Transform daily activities into meaningful story arcs. Complete objectives tied to real-world interactions to unlock new chapters in your personal journey.

Turn daily activities into meaningful story arcs with Chapter Quests. Complete objectives to unlock new chapters in your journey.
From World to Metaverse
Your physical world becomes a stage for storytelling. With collectible geocache cards and stickers, you can turn real-world places—a favorite coffee shop, a hidden park bench, a subway stop—into storytelling portals where like-minded journalers leave behind doorways into their own heroic lives. Fable helps you weave reality into your unfolding story.

Transform your environment into a personal metaverse. Important locations become a potential story point, important objects a possible artifact.
The Fable Story World Editor
Create and publish your own Story Worlds with our intuitive online editor. Craft branching narratives, upload custom imagery, simulate your stories, and share or sell them in our marketplace. Whether building for yourself or others, you can design personalized metaverse experiences with Fable’s APIs.

Create and publish your own Story Worlds with our intuitive editor. Simulate narratives, upload art, and share with the community.
Fable transforms your journal into an immersive story world. Step into the wisdom of Winnie the Pooh or the cosmic horror of Lovecraft’s Cthulhu Mythos. With our new Story World Editor, you can craft, test, and share your own universes—and even earn royalties through the Fable Story World Marketplace.
And in a first-of-its-kind innovation, Fable also opens its personalized narrative engine API to software developers, enabling them to create groundbreaking personally transformative metaverse experiences across gaming, entertainment, education, personal development, and mental health.

Fable isn’t limited to your screen.
- Geocache Cards and Stickers turn everyday locations into narrative touchpoints for yourself and others.
- Fable Analog-to-Digital Journal bridges analog and digital, transforming handwritten reflections into immersive stories.


Fable brings together a veteran Silicon Valley mobile app developer and product manager with seasoned kickstarter-and-beyond production company, Prodigal Entertainment. Prodigal Entertainment makes stories in all forms, including audio, television, film, theater, and escape rooms. We made the Netflix/BBC America adaptation of Dirk Gently's Holistic Detective Agency, the Tony & Grammy winning Broadway musical Jagged Little Pill and the chart-topping Audible Originals, Neil Gaiman at the End of the Universe, The Crimes of Dorian Gray, and Earworms. The company is headed up by film producer Tarquin Pack (X-Men: First Class, KickAss, Stardust), writer Arvind Ethan David (Dirk Gently, The Infidel, Anansi Boys) and entrepreneur Scott Kay.
Selection of app store reviews from our beta:
"Best journaling app. Love the app, and the artwork. As well
as the insight it provides."
— iOS user, ★★★★★
"This app turns your entries into part of an actively
unfolding story. I've never come across anything like it and
I'm hooked!"
— iOS user, ★★★★★
"There are so many wonderful things about this app."
— Android user, ★★★★
"Everything about this app is creatively designed, useful,
and fun!"
— iOS user, ★★★★
"Best journaling app. Love the app, and the artwork. As well as the insight it provides."
— iOS user, ★★★★★
"This app turns your entries into part of an actively unfolding story. I've never come across anything like it and I'm hooked!"
— iOS user, ★★★★★
"There are so many wonderful things about this app."
— Android user, ★★★★
"Everything about this app is creatively designed, useful, and fun!"
— iOS user, ★★★★